New game is more wee than Wii

The world’s first urine-controlled video game has been installed in a London bar.

Visitors at the The Exhibit Bar in Balham can play one of three games every time they use a urinal.

Gordon MacSween, one of the game’s co-founders, said he was not sure how the public would react to the game initially.

But as soon he saw it go on trial at a bar in Cambridge he knew he was on to something good.

The game was designed to create a valuable media opportunity from the 55 seconds the average male spends while he pees just staring at a blank wall.

There is an advert played before and after the game promoting a drink you can buy at the bar.

At the end of the game, players are encouraged to post their scores via mobile to Twitter and to a live leader board so they can compete with their friends.

The units will be rolled-out in selected venues across the UK in early 2012.

by The Punjapit Alliance

Posted in 1, Arthurs Potting Shed, Beer, European, They Said, WTF. Comments Off on New game is more wee than Wii
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