It is the time in the year when Yeovil Town officially unveil their kit for the new season – complete with shirt sponsor.
But after their previous backer pulled out, the League One side have failed to secure another £100,000-a-year deal.
So the team has decided to encourage potential sponsors – by going ahead with their annual squad photo without shirts.
The club is currently negotiating with several companies – after construction firm D R Jones pulled out – and manager Gary Johnson hopes the stunt will encourage one of them to sign on the dotted line.
He said: ‘I couldn’t see the point of a team shot without a sponsor. So, somewhat tongue in cheek, we decided we should go topless.
‘We have had dialogue with several potential sponsors but nothing definite has been agreed yet.
‘Being part of the main team picture is a major part of the sponsorship package and I didn’t think it was fair to whoever does agree a deal for the team to wear shirts.
by The Punjapit Alliance