It might be snowing outside but life is a beach for these models hired to promote the warm weather at Sanya Island in southern China to people living in the cold north of the country.
Tourism agents decided to try something different after finding that most people ignored posters of people sunning themselves on the beaches that represented the warm climate of the island.
So they converted a bus to give it giant glass sides and then hired models wearing swimwear to lounge around inside.
The bus then drove around Shenyang where temperatures were minus 5 inspiring people to think about joining in by travelling south to enjoy the warm weather.
Travel agent Lin Hu said: “We had double the normal number of bookings once the bus started travelling around – we are going to keep the fake beach project running all through winter and maybe take it to other cities.
“Seeing somebody enjoying summer even if it’s a fake summer in a bus remind people what they’re missing.”
by The Punjapit Alliance